After the shopper has completed buying, the Share-a-Purchase app provides an incentive for the shopper to share the purchase with friends via Facebook, Twitter and email. Sharing increases repeat buying, friend traffic and referral sales. In addition, each shared purchase is converted into a user testimonial. Testimonials can be shown on the shopping community page for others to discover, as “social buzz” on the product pages and natively on any page of the website via the SEO Hooks API. The Share-a-Purchase app helps increase revenue & conversions, acquire new customers, improve SEO rank, gather fans & rich user profiles, get deep social insights and enable word-of-mouth recommendations.